Internet Marketers Adapting to new Rules From Google
The rules have changed! If you do not know what the new rules are then you are going to find yourself left in the dust.
For the first time since I have become an Internet marketer I am having to change my whole philosophy about how I do business.
Google is not the same search engine it was a year ago.
It has gotten wiser and more discerning about who it sends traffic to and if you do not have a website that brings value to the net then you are not going to get a lot of love from the most powerful search engine in the world.
Old Ways Of Making Money From Google
Before this year me and most other internet marketers had the same strategy. It worked and you could rinse and repeat as many times as your heart desired.
All you needed to do was:
- Start a HTML website or blog.
- Build its content. The more content you had, no matter what the quality, the better Google viewed your website and the more “long tail keywords” you would rank for.
- Slowly build back links to that site and get it to page one for a particular keyword.
- Once organic search engine traffic started coming in you would monetize it by placing Adsense on the site or some other type of affiliate program.
Why That Marketing Strategy Doesn’t Work
Google made a lot of changes in 2011.
First, they discounted article links. They still count for something but are a third less valuable than what they were. I am of the opinion that Ezine, Squido, Hubpages and like sites are valueless.
They used to be an excellent way to build quality back links and now Google just looks at them as a glorified link farm.
Whats more they are looking at how long stays on your website. If their algorithm detects that people are staying on your website under a pre-determined time limit then they are dinging you for that.
Despite what the Adsense heat map says you cannot place as many ads on your website as you possibly can in the best performing spots any longer. Every successful person who uses adsense knows the section right bellow the title or before the content is the best area for good conversion rates. Now if you place them there you get penalized.
Primarily affiliate websites, made-for-adsense sites and low quality article directories have been weeded out.
Google trusts most blogs less now as well. If you look at the national search results large corporations are ranking better for keywords. Home Depot, Lowes, Overstock and Amazon dominate the search results even more than before.
They do not trust start up websites or smaller blogs. They automatically assume they are a spam site coming out of the gate.
Find out what this means for your average internet marketers in the next article.
